Transforming Lives: Digital Strategies Boosting Fundraising for Cambodian Children

Transforming Lives Through Digital Strategy: Advancing Fundraising and Impact for Cambodian Children’s Fund.

The Cambodian Children’s Fund is a non-governmental organisation committed to removing barriers to education and delivering high-quality learning opportunities to children in one of Cambodia's most disadvantaged communities. With a mission to transform impoverished children into the next generation of leaders, the organisation operates six interconnected programs: Education, Leadership, Career and Life Skills, Childcare, Community Outreach, and Healthcare.

As a consultant, I was brought in to design and implement a digital communication strategy aimed at driving fundraising growth. My role involved developing targeted campaigns across various platforms to engage a wider donor base and increase long-term funding support. In collaboration with partners and donors, I also focused on enhancing brand visibility and aligning initiatives with key stakeholders.


Key Contributions and Impact:

>Strategic Social Media Campaigns:

Designed and executed seasonal donation drives (e.g., Christmas), leveraging data-driven insights to increase engagement and convert followers into donors, contributing to a measurable increase in fundraising during peak giving periods.

>Donor Program Development:

Established a regular donor program in the U.S., aimed at mid-level donors, fostering sustained support through personalised outreach and engagement, leading to improved donor retention and consistent revenue streams.

>CSR Campaigns with Corporate Partners:

Collaborated with high-profile corporate partners like Danone, Velcro, and Credit Suisse on Corporate Social Responsibility (CSR) campaigns, aligning mutual goals and increasing donations through integrated social impact initiatives.