Driving Digital Excellence for UNILEVER's Brands in Myanmar, Cambodia & Laos

Driving Digital Excellence: Leading Strategy and Execution for UNILEVER's Iconic Brands Across Myanmar, Cambodia, and Laos.

As the Digital Media Lead at Havas for UNILEVER's portfolio across Myanmar, Cambodia, and Laos, I have successfully led digital strategy and execution for some of the company’s most iconic brands, including Dove, Knorr, Sunsilk, Vaseline, Surf, Comfort, Clear, Pond’s, Lux, and Sunshine.

Key Achievements:

>Holistic Digital Media Strategy:

Spearheaded the design and implementation of a comprehensive digital media landscape for the entire UNILEVER portfolio. This included managing cross-platform budgets and ensuring optimal performance across diverse digital channels, leading to improved media efficiency and visibility for each brand.

>Advanced Market Segmentation & Targeting:

Developed sophisticated audience segmentation strategies, tailoring campaigns to reach the most relevant consumer segments. This approach significantly reduced brand overlap, minimised internal competition between UNILEVER brands, and maximised campaign effectiveness.

>Cross-brand Collaboration & Planning:

Established cross-brand planning frameworks to align the digital strategies of multiple UNILEVER brands. This coordination ensured that each brand achieved its unique marketing objectives while supporting overall portfolio growth.
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By driving these initiatives, I have enhanced the digital presence of UNILEVER's brands across key markets, ensuring effective budget utilisation and delivering targeted campaigns that resonate with local audiences.